Topic
Ulta, Sephora and Boots Are Now Selling Inside TikTok: Three Playbooks, One Bet
The shelf war has moved into the feed — and each retailer is betting on a different idea of what social commerce is for.
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Fashion
Topic
The Slip Dress Renaissance: Why Designers Keep Returning to Liquid Minimalism
From Princess Diana in 1996 to the 2020s revival, the slip dress keeps returning. How liquid minimalism became fashion's quiet perennial.
Topic
How Slang Spreads: The Quiet Machinery of a Word on the Move
From subculture to suburb, a word's journey is faster than ever — and the mechanics behind it are older than the internet.
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What Fashion Week Really Tells Us About Next Season: A Reader's Guide
How to read the runways without getting lost in the spectacle.