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Ulta, Sephora and Boots Are Now Selling Inside TikTok: Three Playbooks, One Bet
The Edit

Ulta, Sephora and Boots Are Now Selling Inside TikTok: Three Playbooks, One Bet

The shelf war has moved into the feed — and each retailer is betting on a different idea of what social commerce is for.

The Edit

How to Choose an Astrologer You Can Actually Trust

A reader's checklist for booking a reading: what to ask, what fair pricing looks like, and the credentials that should raise an eyebrow.

01

The Considered List

A shorter list, argued over properly.

Beauty

Style

Astrology

Culture

02

The Style Wire

03

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