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Ulta, Sephora and Boots Are Now Selling Inside TikTok: Three Playbooks, One Bet
The shelf war has moved into the feed — and each retailer is betting on a different idea of what social commerce is for.
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Beauty
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Wild-Harvest Beauty, Explained: What the New WHIP Framework Changes
TRAFFIC and Biodiversify have built a practical route to sustainable sourcing — and it starts before certification.
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Sensitive, Acne-Prone Skin: The Beauty Brands Editors Keep Naming
A Prevention roundup of ten brands offers a working shortlist — and a lesson in how to build a routine that calms rather than strips.