Lovesac Enlists Celebrity Superfans to Celebrate 25 Years of Rewriting the Rules of Comfort

The 25th Anniversary campaign will lead with Travis Barker, Brandy, Shaun White and Haley Lu Richardson to highlight key product benefits which empower consumers to live in Total Comfort

STAMFORD, Conn., May 17, 2023 /PRNewswire/ — The Lovesac Company, the home furnishing and technology brand best known for its Sactionals, The World’s Most Adaptable Couch, today announced its 25th Anniversary campaign. The brand has enlisted some of its well-known super fans to celebrate 25 years of Rewriting the Rules of Comfort™ through their Designed for Life product platforms of Sactionals, StealthTech™, and Sacs. The integrated program will feature a campaign video, talent partners, a limited-edition Sac Cover with Swarovski® crystals, and a consumer-facing experiential event with a live performance by Travis Barker and a special guest. Looking ahead, the celebration will continue throughout this monumental year with unique touch points, new product launches, and special promotions for Lovesac customers.

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