Entertainment
CGTrader Whitepaper Examines How 3D Advertising Can Benefit ECommerce Brands
Consumers' tolerance for ads is near rock bottom: Almost nine out of 10 say they dislike or do not engage with ads. But when ads use augmented reality (AR) and 3D technology, their attitude changes: three-quarters say they would pay more attention. In a new white paper, CGTrader, the world's leading provider of 3D models and digital content, describes its solution for brands seeking to capture the advertising audience's limited and shifting attention.
Download "Discover What 3D Immersive Advertising Can Do For Your Ecommerce Brand"
About 89% of U.S. consumers report those negative attitudes about ads, but 75% respond positively to augmented reality, such as media where the viewer can interact with programming. The potential for advertisers is immense, CGTrader reports.
"It's completely unheard of for consumers to be able to interact with a product in this way. Brands can utilize 3D advertising for advanced products and buying insights and engagement with the next generation of customers," said CGTrader CEO Dalia Lasaite. CGTrader supports more than 500,000 customers globally, including 150 companies in the Fortune 500, with nearly 1.5 million 3D models from some 5.5 million creators.
Immersive 3D advertising builds on technologies that consumers may already recognize from product pages but have not yet encountered in other media or platforms, the white paper explains. It allows viewers to explore and interact with the product by virtually touching or moving the product and, in some cases, personalizing it. In that sense, AR and 3D allow consumers to build an emotional connection with the product or brand.
The white paper outlines the unique benefits of AR and 3D advertising: consumers can actually interact with the product and improve purchase intent. The customer feels empowered and increases their brand affinity. Ecommerce brands and Amazon merchants can experience better ad performance, robust analytics, and an engaged audience to potentially retarget on other platforms.
Statistics on AR advertising, reported in the white paper, demonstrate its power. For example, the click-through rate (CTR) on a 3D ad banner increases by 300% with immersive technologies, and the average interaction time is a far greater 12 seconds. Conversion rates also increase by 40% when a product is presented in 3D versus in 2D. The interactive experience greatly improves brand loyalty and customer satisfaction, reducing returns and dissatisfied customers.
Immersive AR advertising also will be essential as consumer demographics change, such as the growth of Gen Z, a demographic raised with the internet and social media and with an estimated spending power of $143 billion and accounting for 40% of global consumers. Most of the world's largest social platforms, popular with that generation and others, also are now providing capabilities to facilitate 3D advertising.
As mobile AR advertising is projected to increase $6.68 billion by 2025 - a compounded annual growth rate (CAGR) of 37.5% - innovative ecommerce brands should adopt these methods to increase sales, create a better customer experience, and diversify advertising spend, the white paper recommends.
"CGTrader provides the foundation and framework of the immersive AR advertising consumers want and businesses need," Lasaite said. "We are committed to changing the way organizations provide 3D content and how people access and even enjoy it."
To learn more about CGTrader, visit www.cgtrader.com.
About CGTrader
Established in 2011, CGTrader is the world's leading provider of 3D content. More than 500,000 customers globally, including more than 150 Fortune 500 enterprises, trust CGTrader to source and manage three-dimensional content. The company has two core product lines: Marketplace, which unites over 5 million professional 3D designers, and ARsenal, the end-to-end 3D content engine.
Contact Information:
Dan Johnson
[email protected]
Press Release Service by Newswire.com
Original Source: CGTrader Whitepaper Examines How 3D Advertising Can Benefit ECommerce Brands
DEA at Tokyo Game Show 2022, Paving a Way to a National Strategy
Digital Entertainment Asset Pte. Ltd. (DEA), a Singapore-based global GameFi company, has exhibited a Web3 Entertainment experience booth at the Tokyo Game Show 2022 (TGS 2022) held at Makuhari Messe in Tokyo for four days from Sept. 15 to 18, 2022.
NEWSTV https://news-tv.jp/_ct/16961306
On TGS Business Days (Sept. 15 and 16), the booth was visited by Daisuke Asano, Director of the Web 3.0 Policy Promotion Office, Minister's Secretariat, Ministry of Economy, Trade and Industry (METI); Masaaki Taira, a member of the House of Representatives from the governing party (LDP), a Chairperson of LDP Web3 Project Team, Director General of Information Research Bureau and Director General of Internet Media Bureau; Taisuke Ono, a member of the House of Representatives from the opposition party (the Japan Innovation Party), former vice governor of Kumamoto Prefecture and a candidate for the 2020 Tokyo gubernatorial election; and Yuichi Mayam, a former member of the House of Councilors from the opposition party (the Constitutional Democratic Party of Japan) and a former news anchor and a chairperson of the news commentary for NTV, to observe the event. This symbolizes the recognition by key people for Web3 policy within the national strategy both in the national government and the governing and opposition parties.
Also, DEA held business seminars together with Genki Oda, Representative Director and CEO of Remixpoint Inc. and Representative Director of Bitpoint Japan Inc., and Hiroyuki Ono, CEO of ACAFP (ACA Football Partners) and Vice Chairman of the Board of KMSK Deinze, a member of the Belgian Professional Football League 2nd Division.
This was the first time for DEA to exhibit at an offline booth, holding a variety of events, including test-playing of the latest NFT games, distribution of original NFTs commemorating the TGS 2022 exhibit, a giant raffle with NFTs as prizes, and user-participatory stage events. And on public days (Sept. 17 and 18), the booth was filled with a large number of interested visitors.
DEA will continue to challenge various possibilities from its base in Singapore, aiming to be the World's No.1 in Web3 Entertainment business and to lead the world's GameFi companies.
Comment from Kozo Yamada, Founder & Co-CEO, DEA:
"TGS 2022, the first offline TGS in three years, was a bustling and very lively event, and it was also an epoch-making event in the history of Japanese gaming in that for the first time ever, there were multiple booths of NFT games.
"We are once again sobered by PlayMining's responsibility to lead the global NFT game as a Japanese-owned project. PlayMining will launch five new games this year. We are aiming for mass adoption as a 'Play to Earn game that you can actually hold in your hands' and will also passionately convey to everyone the 'essence of NFT games' and 'potential of Play to Earn', which are still lacking in discussion and understanding around the world."
Digital Entertainment Asset Pte. Ltd. | https://dea.sg
DEA, a global GameFi and meta verse platform business, was founded in Singapore in August 2018 and is developing "JobTribes", a Play to Earn game, "PlayMining NFT", an NFT marketplace and "PlayMining Verse", a meta verse project. As a leading Web3 Entertainment company in the world of "GameFi2.0", focusing on the entertainment experience, we aim to realize a world where "enjoyment turns into value" by utilizing blockchain technology.
Co-CEO: Naohito Yoshida, Kozo Yamada
Location: 7 Straits View, Marina One East Tower,#05-01,Singapore 018936
Establishment: August 2018
Business description: GameFi platform business
Contact Information:
tomoyuki takasugi
Digital Entertainment Asset Pte Ltd Public Relation
[email protected]
Press Release Service by Newswire.com
Original Source: DEA at Tokyo Game Show 2022, Paving a Way to a National Strategy
NASHVILLE, Tenn. - September 22, 2022 - (Newswire.com)
Stone Country Records up-and-comer Ben Gallaher puts imagery to his upcoming radio single in the video for his latest release "Still A Few Cowboys Left," out today. Shot and directed by Bobby Wolff, Gallaher shares the spotlight with Boots O'Neal as the visual chronicles a day in the life of the legendary cowboy. The video, which premiered yesterday (9/21) with CMT.com and CMT Music, also highlights the next generation of younger cowboys — both played by ranchers' sons — all set on a scenic Texas ranch.
Watch the official video for "Still A Few Cowboys Left" HERE.
"The 'Still a Few Cowboys Left' music video represents the spirit of a true cowboy," Gallaher exclusively told CMT. "This way of life is portrayed as a metaphor to highlight the character and values of a hardworking, loyal individual. This embodies the true message of the song."
Co-written by the rising star along with hit writers Neil Thrasher and Tony Martin and produced by Neil Thrasher and Patrick Thrasher, "Still A Few Cowboys Left" — which celebrates the best of humanity — highlights the honorable characteristics a traditional cowboy represents: a focus on faith, family and hard work. Taste of Country called it a "country-rocker" and mused the "song's urgent message resonates deep in 2022," while The Boot praised Gallaher's "spirited performance" in communicating "a lot of what needs to be said today" (Country Evolution).
About Ben Gallaher:
A self-taught musician with a strong reverence for guitar masters, Ben Gallaher's songs radiate a passion for the lyric-driven country music that influenced him as a young boy listening to his parents' radio in small-town Pennsylvania. The burgeoning star's vocals exude a smoky texture reflective of the backwoods bars in which the young artist honed his unbridled stagecraft, driving to the Eastern corridor to perform each weekend while pursuing a degree in Entertainment Industry Studies at Nashville's Belmont University.
Lauded by American Songwriter magazine as "a promising young songwriter," Gallaher has also earned a fast-growing fanbase due to his commanding guitar prowess and energetic live shows while opening for the likes of Lynyrd Skynyrd, Hank Williams Jr., Blake Shelton, 3 Doors Down, and Lee Brice, and has toured the Pennsylvania State Prisons for over a decade on his annual headlining "Prison Tour."
Gallaher's latest single "Still A Few Cowboys Left" was co-written by the rising star alongside chart-topping songwriters Neil Thrasher and Tony Martin. The tune — which was co-produced by Neil Thrasher and Patrick Thrasher — highlights the honorable characteristics a traditional cowboy represents: a focus on faith, family and hard work.
For more information on Ben Gallaher, visit bengallaher.com and follow him on Facebook, Instagram, Twitter, and TikTok.
Contact Information:
Elise Anderson
Owner, Elicity Public Relations
[email protected]
(615) 946-6055
Press Release Service by Newswire.com
Original Source: Stone Country Records Artist Ben Gallaher Wrangles True American Cowboy for New Video 'Still a Few Cowboys Left'
Mark Zuckerberg Little League Card Auction, Along With Its NFT, Sept. 24-25 at ComicConnect.com
NEW YORK - September 20, 2022 - (Newswire.com)
At a time when the sports collectibles market is hotter than ever, and following the record-shattering sale of a Mickey Mantle card for a previously unheard-of $12.6 million, a new contender strolls up to bat — Mark Zuckerberg! ComicConnect is auctioning a one-of-a-kind, autographed Little League baseball card of Zuckerberg, which was made by the Facebook and Meta CEO when he was a child. Alongside this unique item, ComicConnect will be auctioning an NFT of the card, including all the documents that authenticate its unique existence, putting physical collectibles against digital collectibles in a once-in-a-lifetime auction.
The brief, high-stakes double auction will take place on https://nft.comicconnect.com/ from September 24-25. Bidding for the NFT will be measured in Ethereum, and at the conclusion of the auction, the winner will be invoiced. Bidding for the physical card will be measured in U.S. dollars.
"There's nothing remotely like it," says Stephen Fishler, co-owner of ComicConnect.com. "Mark Zuckerberg has impacted our culture more than every MLB and NBA player combined—and this card is truly one of a kind."
Long before Zuckerberg revolutionized social media and became the world's fifth richest person, he was an 8-year-old kid who loved baseball. The trading cards were a novelty offered to local little leaguers' families in Westchester County, New York.
According to Fishler—a recognized industry authority who holds multiple Guinness Book of World Records—it appears to be the only such card in existence.
Since the pandemic, the sports collectible market has exploded, growing from $5.4 billion in 2018 to $26 billion last year—a factor that may fuel bidding here. And with a starting bid of just $1, the auction is bound to be as lively as Yankee Stadium in the '50s.
Contact Information:
Joanne Levine
President
[email protected]
+18473279530
Press Release Service by Newswire.com
Original Source: Mark Zuckerberg Little League Card Auction, Along With Its NFT, Sept. 24-25 at ComicConnect.com
Raj Gummadapu Bags ‘Best CEO of the Year’ Award at CMO Asia Awards 2022
Techwave's Chief Executive Officer, Raj Gummadapu, whose company is a leading global IT & engineering solutions provider, has been awarded with the 'Best CEO of the Year' for Excellence in Branding & Marketing at the CMO Asia Awards 2022 held at Pan Pacific, Marina Square, Singapore. This award recognizes Techwave's transformation into a world-class IT firm through its digital expertise, thought leadership, client advocacy, and global presence. CMO Asia Awards 2022 recognize the best communication efforts throughout Asia Pacific in the highly competitive, dynamic digital and social media arenas.
"It is an honor and privilege for me to receive such a prestigious international award. It recognizes Techwave's global leadership in branding and marketing innovation and is a huge source of encouragement for us to keep exploring new avenues of growth marketing. Having won the Best CEO Award at CMO Asia affirms our belief that a creative and engagement focused strategy towards branding and marketing initiatives has further solidified our industry leadership position," said Mr. Raj Gummadapu, CEO, Techwave
About Techwave:
Techwave is a leading global Information Technology and Engineering services and solutions company revolutionizing digital transformations. They believe in enabling clients to maximize the potential and achieve a greater market with a wide array of technology services, including, but not limited to, Enterprise Resource Planning, Application Development, Analytics, Digital, and the Internet of Things (IoT).
Founded in 2004, headquartered in Houston, TX, USA, Techwave has a team of experts, leveraging Digital Transformation, Enterprise Application, and Engineering Services expertise, in 11 countries.
Visit us on https://techwave.net
Contact Information:
Sravya P
Sr. Public Relations Executive
[email protected]
6302616391
Press Release Service by Newswire.com
Original Source: Raj Gummadapu Bags 'Best CEO of the Year' Award at CMO Asia Awards 2022
Michelangelo's original Piet\u00e0 in Pure Silver
Mark Russo with Michelangelo's original Piet\u00e0 cast as the largest pure silver sculpture ever created
Treasure Investments Corporation (TIC) has completed the grand endeavor of producing the single largest .999 pure silver sculpture ever created of the original Pietà by Michelangelo Buonarroti. TIC has been given the exclusive rights to cast number 1 of 1 and only one ever to be created in pure silver. The exclusive rights to the posthumous original masterpiece are authenticated by Casa Buonarroti Museum and Foundation with the red waxes poured from the original mold at the historic Fonderia Artistica Ferdinando Marinelli in Florence, Italy. The Marinelli Foundry was given access to the Vatican prior to World War II when Pope Pius XI summoned Marinelli Sr. with concern over looming war and the possibility of theft or damage of the Vatican's priceless art collections. Marinelli Foundry, specifically Ferdinando Marinelli Sr, was given the honor of creating master molds of plaster, right from the original marble sculptures, one of which is entitled the Pietà created by Michelangelo in 1499.
"We believe the Pietà in pure silver, as a one-of-one original and the largest pure silver sculpture ever created with empirical provenance to support the piece, could exceed 100 million USD," said Mark Russo, CEO & Founder of Treasure Investments Corp.
It is from this original master mold that Marinelli poured a flawless red wax which was inspected and examined by Casa Buonarroti for TIC and found to be perfectly compliant with Michelangelo's original. In a letter written to TIC from the Foundation of Casa Buonarroti, Dr. Alessandro Cecchi, the Director of the museum and the highest authority of authentication for the Foundation of Michelangelo, affixed its coat of arms and the Lily of Florence, authorizing Treasure Investments to produce one and only one silver posthumous original casting of the Pietà.
These waxes were shipped by air from Florence, Italy, and received at the TIC headquarters and new renaissance art museum, "Museo Michelangelo" in Battle Ground, WA. "It was an incredible day for everyone at the headquarters when the Pietà waxes showed up; it's not every day you receive original Michelangelo's from Italy," said Mark Russo, CEO of TIC.
Treasure Investments Corporation purchased the exclusive rights to cast over 72 European masterpieces in precious metals from the Vatican collections; including works by Michelangelo, Canova, Apollonius of Nestor, Bernini, and others. Obtaining these rights allow TIC to be the only entity authorized to create these pieces in pure Silver, Gold, and Platinum. All of which will be only one-of-one and will be considered posthumous originals.
The Pietà by Michelangelo, now complete and cast in .999 pure silver, weighs an astonishing 20,021 ounces making it the single largest pure silver sculpture ever created. When asked about the Pietà's value in pure silver, Mark Russo stated, "We believe that the Pietà by Michelangelo in pure silver, as a one-of-one original and the largest pure silver sculpture ever created with empirical provenance to support the piece, could exceed 100 million USD in value and whomever the person or institution that makes the purchase has an incredible investment opportunity, as we believe that the true value is much higher than that."
TIC has been casting large sculptures in pure silver for the last 5 years. Most of the pieces weigh over 1000 ounces and are among the collection by famous artist Lorenzo Ghiglieri (1931-2020). The images cast in precious metals are primarily from his eagle collections and other wildlife pieces. In the last 2 years, Treasure has produced over 45,000 ounces of sculpture in silver from our vast master mold collection. "We knew we wanted to cast the largest silver piece ever done but needed to find the right piece. When we asked our team what that image should be, we all asked the right questions. Who is the most famous artist in human history? And what are the most famous sculptures in human history? It was easy to find that Michelangelo was at the top of the list for artists and the Pietà as one of the most famous sculptures in history. The hardest question to answer was would it ever be possible to do, let alone get permission, access to the molds, and obtain the true and empirical provenance to support the validity and authentication of the original work?" said Russo. The Pietà selected is a work of Renaissance sculpture by Michelangelo Buonarroti, housed in St. Peter's Basilica, Vatican City. It is the first of a number of works of the same theme by the artist. The statue was commissioned for the French Cardinal Jean de Bilhères, who was the French ambassador in Rome.
After several years of hard work, an undisclosed amount of cash, and a trip to Florence, Italy, Treasure Investments' wish came true to begin the production of original masterpieces in pure silver from the Vatican collections. "For us, it was a dream come true. The result of an amazing amount of hard work and dedication to what we love," says Jason Dilling, President of Sales for Treasure Investments Corp.
Due to the complexity and the nearly impossible challenge to cast and create the largest pure silver sculpture in history from the original waxes, Mark knew who to work with to make this dream a reality. Mark contacted Rip Caswell, the owner of Firebird bronze in Troutdale, OR. "Rip, a world-famous sculpture artist himself has an amazing gift of creation. His wildlife pieces and other spectacular masterworks have been in the fine art and foundry business for decades. Rip's incredible team at Firebird Bronze has over 400 years of experience in the casting business and is probably the only one qualified to cast Michelangelo's works in pure silver. I knew Rip Caswell was the perfect person to help bring this project to fruition. His eye for perfection and his talent as an artist made the Michelangelo Pietà casting in silver one of the most impressive sculptures in human history," said Mark Russo.
When asked what the next piece TIC is going to create in pure silver and how can they ever top the Pietà? Russo's answer was, "The David, by Michelangelo. Can you imagine that piece in pure silver standing over 19' in height?"
Treasure Investments has already begun the production of the original David sculpture by Michelangelo. Arguably the most famous art piece in history and TIC will be producing this sculpture in pure .999 fine silver. The red waxes have already been poured and will be sent to TIC headquarters this fall. Treasure Investments expects to unveil the piece to the world sometime next year and when finished, will stand nearly 19' in height and weigh an estimated 80,000 ounces of pure silver.
Treasure Investments Corp dba Foundry Michelangelo, "The Source for the world's greatest fine art masterpieces," creates original sculptures from small desktop collectibles to larger-than-life heroic monuments cast in bronze, pure silver, and gold. The company's master mold collection contains thousands of original molds from world-famous artists, including Benvenuto Cellini, C.M. Russell, Edgar Degas, Bill Toma, Auguste Rodin, Ghiglieri, Bernini, and Michelangelo. For more information, visit FoundryMichelangelo.com.
Contact Information:
Mark Russo
CEO, Founder
[email protected]
01 360 954 5453
Related Images
Michelangelo's original Piet\u00e0 in Pure Silver
Mark Russo with Michelangelo's original Piet\u00e0 cast as the largest pure silver sculpture ever created
Mark Russo | Firebird Bronze | Red Waxes of Michelangelo's Piet\u00e0
Mark Russo with Firebird Bronze Foundry owner Rip Caswell and Museo Michelangelo Museum Curator Madison Brower at the foundry carefully removing the Original Red Waxes of Piet\u00e0 from Florence, Italy
The David by Michelangelo | Pure Silver | Treasure Investments Corp Exclusive
The David by Michelangelo to be cast in Pure Silver with an estimated weight of 80,000 ounces as a Treasure Investments Corp Exclusive (Currently in Production)
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Original Source: Mark Russo CEO of Treasure Investments Corporation Unveils the World's Largest Pure Silver Sculpture Ever Created
